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Problem-Centric Selling vs Product-Centric Selling: It’s Time We Change the Way We Sell

A Sales Guy

For years, I mean for most of modern day sales, we have been taught how to sell and pitch our products. The product has been at the center of all that is sales, and unfortunately, it’s a problem, and we need to stop. It’s time we flip the script for real.

Buyer 162
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Order, Seller, Or Buyer Centric?

Partners in Excellence

Are you order, seller, or buyer centric? We do everything we can to position our products favorably, but the reality is the customer has probably made up their mind. It’s very efficient. It doesn’t require us to understand the customer, at least not deeply. Some are seller centric.

Buyer 133
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The Adapter’s Advantage: Hannah Ajikawo on How Enablement Can Help Improve the Buying Experience

Allego

Determined to mend the fragmented B2B buying journey, Hannah Ajikawo , the visionary founder of Revenue Funnel , has strong ideas on how sales enablement can help solve the problem. She sat down with me recently to discuss them and how we can transform this dynamic.

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9 Things Terribly Wrong With Sales Today: We’re Not Problem Centric

A Sales Guy

Too Product-Centric and Not Problem Centric. Too much reliance on selling tools. Little respect for prospects and buyers time. In post three, I’m tackling how the culture of sales is broken. In many ways, I argue it’s never been “right” or fixed. Lack of Coaching.

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The Ultimate Guide to Consultative Selling for Digital Agencies

BuzzBoard

In today’s competitive online marketing landscape, digital marketing agencies face a constant challenge: standing out from the crowd and effectively selling their services to small and local businesses. The traditional ‘hard sell’ tactics simply don’t resonate anymore. What Is Consultative Selling?

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The Best Sales Book, That Isn’t a Sales Book

A Sales Guy

In celebration of over 50,000 copies of Gap Selling sold, I wanted to take a moment and highlight other books that influenced my perception or help expand on concepts within Gap Selling. Reading Gap Selling is a start to changing the way we sell, but the truth is, it is a sophisticated and inherently difficult sales approach.

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7 Sales Strategy Examples Your Competitors Wish You Didn’t Know?

Gong.io

Chris Orlob, John Barrows, and Mark Roberge know a thing or two about how to create this unfair advantage and dominate sales. John has been selling for 20+ years. Before we get into the list of 6, let’s be clear about one thing: You can no longer rely on a unique product. Most importantly, marketer-centric to customer-centric.

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