Product Positioning Tip 3 of 7: Verbalizing a Product Overview in 30 Seconds
Product Management University
OCTOBER 2, 2019
Someone walks into your booth at a tradeshow and asks you for an overview of Product X. Answering with features and benefits focuses too much on HOW the product works with too little emphasis on WHY it’s valuable. It’s a tough question to answer and pique someone’s interest in the first 30 seconds.
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