The ultimate sales guide to setting and discussing pricing
OnePageCRM
MARCH 8, 2017
For example, don’t change the adwords campaign as you move through this process. In his book Predictably Irrational, Dan Ariely describes a – now canonical – example of pricing. Lawyers get involved demanding service level agreements (SLAs) and guaranteed uptime. Decoy Pricing. Economist.com Subscription $59.00.
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