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Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

Diagnostic Example: Microsoft Infrastructure Optimization Assessment Microsoft wanted to provide analysis and roadmap advice to help get more C-level engagements, engage earlier in the sales cycle, and shift customer perceptions from tactical product provider to strategic partner. One could argue both are right.

ROI 45
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Technology Sales & Marketing - Party Like its 1999?

The ROI Guy

But these growth figures are still a far cry from the pre-bubble burst years of 1999 through 2001, where double digit growth was the norm. Addressing selling effectiveness needs to be a key discipline of sales leadership in order to overcome skeptical customers and lengthening sales cycles.

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How to Start a Business: A Complete Guide for Startup Entrepreneurs

Hubspot Sales

JJB expects to catch the interest of a regular loyal customer base with its broad variety of coffee and pastry products. You need to target a smaller group of customers first, like teenagers from middle-income families. These two groups of customers are distinguished by their household wealth. Get specific here.