SBI Growth
JANUARY 31, 2013
Yet, as you walk down the hall – you have this feeling of hoping that customers will get your message. The CMO world of multiple channels, social media, content marketing, demand generation, and lead development extends the importance of messaging to a much broader scale. We have all been there. Guessing at this is nonsense.
The ROI Guy
AUGUST 20, 2010
For those of you who know Alinean, we founded the company in 2001 and are headquartered in Orlando, Florida. Recognizing this shift in buyer sentiment, B2B vendors are quickly evolving from product /solution to value selling via Alinean-developed on-line executive assessment, ROI and TCO demand-generation and sales enablement tools.
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The ROI Guy
MAY 6, 2010
New Customers in Q1 2010 Alinean has been selected to develop and power value-based sales and marketing campaigns for Wipro , PGI , CSC , CiRBA , MokaFive , Shoretel , Informatica and OfficeMax. Overcoming the fear of Value Where have all my customers gone? IT vendors, are you. Social Media have an ROI? It needs to.
The ROI Guy
JANUARY 17, 2011
Diagnostic Example: Microsoft Infrastructure Optimization Assessment Microsoft wanted to provide analysis and roadmap advice to help get more C-level engagements, engage earlier in the sales cycle, and shift customer perceptions from tactical product provider to strategic partner. One could argue both are right.
The ROI Guy
MAY 4, 2006
But these growth figures are still a far cry from the pre-bubble burst years of 1999 through 2001, where double digit growth was the norm. Addressing selling effectiveness needs to be a key discipline of sales leadership in order to overcome skeptical customers and lengthening sales cycles.
Hubspot Sales
MAY 22, 2018
JJB expects to catch the interest of a regular loyal customer base with its broad variety of coffee and pastry products. You need to target a smaller group of customers first, like teenagers from middle-income families. These two groups of customers are distinguished by their household wealth. Get specific here.
The ROI Guy
SEPTEMBER 28, 2010
Worse, the information is often not customized for the buyer, and is viewed as irrelevant "noise". Interactive White Papers offer a turnkey solution to build new, or upgrade existing , static white papers and start making deeper connections with potential customers by offering a higher level of relevance to their customers needs.
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