The ultimate sales guide to setting and discussing pricing
OnePageCRM
MARCH 8, 2017
Let’s imagine some data from 100 potential customers: We can see that the price is elastic : lower prices result in more buyers. Ways to pitch your price to a prospect (Behavioural economics). Lead with a high price and let it ruminate in the prospects mind, before revealing the actual price they’ll pay. Data source: Gumroad.
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