Pointclear

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. Yet, according to Tony Zambito—who originated the development of buyer personas in 2002—buyer personas are no longer enough. Champion Content Marketing.

Influencer 162

Influencer Buyer Persona Lead Rank Case Study 162

LeadFuze

JANUARY 1, 2022

Need Help Automating Your Sales Prospecting Process? SkyStream had to diversify its business when the “bubble” burst in 2002. Where are your target prospects located? Other metrics that are important to track when hiring salespeople include number of deals closed, pipeline stage distribution and churn rate.

Strategy 52

Strategy Lead Rank Outsourcing Services Marketing 52

Sales Hacker

MAY 26, 2020

You’re VP of sales now but if this turns out to be what we’re hoping, I’d like you to own all revenue, we’re going to have a big international component of our business, you’re going to own churn and retention for the first time.” ” That kind of thing, because there are going to be prospects for you.

Research 97

Research Hiring Ideal Customer Profile Prospecting 97