SBI Growth

FEBRUARY 18, 2013

We have seen a tremendous rise in the interest and use of buyer personas since 2002. The year I first introduced the methodology for creating buyer personas specifically for marketing and sales. Buyer personas can be a big help in aligning marketing and sales around a launch. You Have Entered New Markets.

Buyer Persona 312

Buyer Persona Buyer Lead Nurturing Lead Rank 312

SBI Growth

AUGUST 31, 2012

“When we have deep information about our customers, it makes all the difference in the world,” said the Chief Marketing Officer of one Fortune 500 company. Understanding exactly how buyers are behaving and thinking is becoming more of a premium for achieving success in marketing today. Market to the Right Buyers. What do you do?

Buyer Persona 282

Buyer Persona Buyer Analytics Research 282

Jeff Davis

MARCH 13, 2018

I've talked to many leaders about the need to align B2B Sales and Marketing. This evidence has given more leaders confidence in taking an alignment initiative between Sales and Marketing serious. Because of this, I wanted to share my thoughts on how I would go about aligning with my sales counterpart.

Top of Funnel 75

Top of Funnel Lead Rank Lead Gen Revenue 75

The ROI Guy

MAY 4, 2006

Technology Sales & Marketing - Party Like its 1999? A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? in 2006, with annual growth in software sales leading the way at 7.0%. percent of revenue on marketing.

Marketing 40

Marketing Vendor ROI Survey 40