2003 Advertising Channels Decision Maker 
The ROI Guy
MAY 4, 2006
For historical perspective, in 2005 technology marketing spending was up 6.4%, in 2004 spending was up 5.8%, while in 2003, tech marketing spending was down 1.7%. percent of revenue, Hardware makers spending some 3.7 However, most IT sales and marketing efforts are heavily focused on mid-level decision makers.
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