Is B2B Buyer Confidence Stalling Your Deals?
Alice Heiman
NOVEMBER 22, 2022
So stop selling product benefits. Highlights of this Episode: [5:48] The number one thing we need to solve in B2B commerce is customers’ lack of confidence in their ability to make complex decisions on behalf of their company. [6:12] Brent explains decision maker confidence is the main barrier for B2B teams to close deals.
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