Is B2B Buyer Confidence Stalling Your Deals?
Alice Heiman
NOVEMBER 22, 2022
So stop selling product benefits. 8:16] The value discussion has to start significantly farther upstream than your capability or benefits. [10:24] 15:17] Let’s see if we can, in our case through software, put a framework around, okay, what are you trying to do? Why is that valuable?
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