The ROI Guy

MAY 6, 2010

. “Leading B2B solution providers recognize that old sales and marketing techniques must evolve to meet these new economic buyer demands, and as a result, they are recognizing the need to connect and sell to economic buyers with Alinean -developed assessment, ROI and TCO demand-generation and sales enablement tools.&#

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

The ROI Guy

JANUARY 17, 2011

It is best to look at what tools are needed to address each stage in the buying lifecycle, and have tools specifically designed to help move the decision making from initial engagement to delivery. However, it is getting harder to connect and engage effectively with these overloaded, skeptical and frugal executives. Powered by Blogger.

ROI 45

ROI Lead Rank Lead Scoring Tools 45

The ROI Guy

MAY 4, 2006

For historical perspective, in 2005 technology marketing spending was up 6.4%, in 2004 spending was up 5.8%, while in 2003, tech marketing spending was down 1.7%. for 2005 – this according to Forrester latest research. However, most IT sales and marketing efforts are heavily focused on mid-level decision makers.

Marketing 40

Marketing Vendor ROI Survey 40

Sales Hacker

OCTOBER 7, 2021

In 2005 I co-founded Altify, a Dublin-based global SaaS business focusing on sales and sales best practices. Becky Kuperhand is a Managing Partner at Apex Assembly, where they unite F2000 decision makers to solve critical business challenges at IT and IT Security executive forums. Becky Kuperhand.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130