Alice Heiman

DECEMBER 5, 2018

When I joined LinkedIn on February 21 st , 2005, I had no idea what it was or how to use it. LinkedIn can be used to build a network that will generate leads for sales, acquire needed resources, find new employees, get intel on companies and decision makers, build your company brand, and build your personal brand.

LinkedIn 127

LinkedIn Ideal Customer Profile Networking Follow-up 127

SugarCRM

OCTOBER 17, 2019

At Insignio , a similar process began when the company’s managing director first came across Sugar during his time as a CRM consultant back in 2005. . We then bring together the requirements and ideas of decision-makers with the demands and wishes of employees. Decision-makers want to control, steer and collect information.

SugarCRM 33

SugarCRM Decision Maker Software Software 33

The ROI Guy

OCTOBER 22, 2010

A recent survey from Harte-Hanks reveals some vital metrics to marketers seeking insight on technology buyers and purchase decisions. Surveying 500 decision makers, the survey reveals that technology marketers may want to reconsider their investments and strategies for 2011. Powered by Blogger.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

DiscoverOrg Sales

MAY 26, 2017

In 2005, just two years after DiscoverOrg was launched, a client contacted us with a request: “We love what you do in midmarket and enterprise companies, but need support for our small-business and start-up efforts, too. Decision-makers only. This is the story of how we solved for it. The problem with selling to startups.

Small Business 145

Small Business Small Business Outsourcing Services Decision Maker 145

The ROI Guy

JANUARY 10, 2011

Although Forrester was predicting 8-9% IT budget growth earlier in the year, its latest survey of 2,800 global CIOs and other IT decision-makers, revealed that their predictions, as were others, were overly optimistic, with the vast majority of respondents indicating that their budgets remained the same in 2010 as they were in 2009.

ROI 40

ROI Social Media Decision Maker Survey 40

The ROI Guy

MAY 6, 2010

CFO is Now Top IT Decision Maker, making Value Sal. Alinean Powers Eight More B2B Assessment, ROI and. Overcoming the fear of Value Where have all my customers gone? Forrester - start of 4th wave of innovation - let. Powered by Blogger.

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

The ROI Guy

MAY 4, 2006

For historical perspective, in 2005 technology marketing spending was up 6.4%, in 2004 spending was up 5.8%, while in 2003, tech marketing spending was down 1.7%. for 2005 – this according to Forrester latest research. However, most IT sales and marketing efforts are heavily focused on mid-level decision makers.

Marketing 40

Marketing Vendor ROI Survey 40

The ROI Guy

JANUARY 17, 2011

It is best to look at what tools are needed to address each stage in the buying lifecycle, and have tools specifically designed to help move the decision making from initial engagement to delivery. However, it is getting harder to connect and engage effectively with these overloaded, skeptical and frugal executives. . Powered by Blogger.

ROI 45

ROI Lead Rank Lead Scoring Tools 45

The ROI Guy

DECEMBER 6, 2010

The savvy marketing and sales enablement professional will proactively recognize the issues that the frugal and empowered decision maker creates, using 2011 to reshape the strategies and investments to better engage, dialogue and sell to ever more empowered, skeptical, overloaded and frugal buyers. Powered by Blogger.

ROI 40

ROI B2B Social Media Buying Cycle 40

The ROI Guy

NOVEMBER 4, 2010

IDC’s most resent customer experience survey of over 200 key IT decision makers reveals that Frugalnomics is indeed in full effect. We call the economic buyer trend Frugalnomics, where buyers seek quantifiable proof of bottom-line impact, significant ROI, fast payback and superior value from each purchase. Powered by Blogger.

ROI 45

ROI Buyer Buying Cycle Social Media 45

The ROI Guy

JULY 22, 2010

.&# Mark Arman, vice president of business development, ShoreTel - “Economic pressures and other corporate governance requirements mean that decision making is now most often shared with the CFO and other financial decision makers. Powered by Blogger.

ROI 40

ROI Lead Rank Social Media Lead Scoring 40

Sales Hacker

OCTOBER 7, 2021

In 2005 I co-founded Altify, a Dublin-based global SaaS business focusing on sales and sales best practices. Becky Kuperhand is a Managing Partner at Apex Assembly, where they unite F2000 decision makers to solve critical business challenges at IT and IT Security executive forums. Becky Kuperhand.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

The ROI Guy

AUGUST 4, 2010

Better competitive advantage was gained by helping the customer set the strategy and agenda, versus involvement later in decision process, such as responding to RFPs. Create an urgency to buy - Frugal buyers are looking for reasons to say “no&# to vs. “yes&#. Powered by Blogger.

ROI 40

ROI Lead Rank Lead Scoring Social Media 40

The ROI Guy

AUGUST 5, 2010

In an analysis where the costs and benefits have been properly estimated, decision makers typically look for higher percentages for ROI as an indication of risk reduction. For example, if a project has an ROI% of 200%, the expected net benefits of the project are double those of the expected costs for implementing the project.

ROI 40

ROI Social Media Analysis Comparison 40