Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.
The ROI Guy
OCTOBER 22, 2010
Generating Awareness In order to start the engagement process with prospects, awareness needs to be created. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.
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