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Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Generating Awareness In order to start the engagement process with prospects, awareness needs to be created. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.

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How to Use Clawback Clauses in Your Sales Comp Strategy

The Spiff Blog

In fact, research shows that between 2005 and 2010, the percentage of Fortune 500 companies who use clawbacks rose from fewer than 3% to a whopping 82% ( source ). When sales reps know their commission is at risk of being clawed back, they’ll pursue high-quality deals and be more diligent when it comes to qualifying prospects.

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Best Sales Blogs: The Ultimate List of 55+ (Recently Updated!)

LeadFuze

The Gist: G2 Crowd is a massive name in the software space. Now he’s turned his attention to building the software platform that will power the next wave of Cold Calling 2.0 How Sales Pros Can Incorporate LinkedIn’s Active Status into Their Prospecting Outreach. Prospect on LinkedIn Without Being a Pesky Salesperson.