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Technology Sales & Marketing - Party Like its 1999?

The ROI Guy

MAY 4, 2006

A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? in 2006, with annual growth in software sales leading the way at 7.0%. What can sales teams expect for the rest of 2006? billion in 2006, up 8% from 2005.

Marketing 40
Marketing Vendor ROI Survey 40
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Business Value Selling and Sales Turnover - Continuous Working for Change

The ROI Guy

NOVEMBER 8, 2006

Value oriented advertising, direct mail, collateral, case studies and white papers, 3. Account intelligence tools to help understand customer issues and engage on a consultative basis 4. Why when the demand was so high and growing from the customer base for these value-based sales programs did the program not stick?

Vendor 40
Vendor ROI Direct Mail Education 40
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