article thumbnail

15 best cold calling books to take your sales team to new levels

Close.io

They are used to consistent action: qualifying prospects , sending cold emails , booking meetings, maybe following up a couple of times, and finally closing the deal. Why salespeople need this book : It’s one of the best cold calling books on B2B sales prospecting—for both inspiration and insights. Fanatical Prospecting.

article thumbnail

The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

The ROI Guy

These new channels have made it easier than ever for marketers to reach out to prospects, and marketers are certainly taking advantage of the available efficiency. For example, the typical B2B prospect receives an average of 20.3 Reaching out has never been easier, but making meaningful connections has never been harder.

Buyer 53
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Technology Sales & Marketing - Party Like its 1999?

The ROI Guy

A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? in 2006, with annual growth in software sales leading the way at 7.0%. The latest survey results were just released by IDC, and it looks like there is some cause for celebration.

article thumbnail

Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

And this is but one of several traditional and on-line channels that are proactively providing information on a daily basis to prospects. According to SiriusDecisions, just looking at e-blasts alone, the typical buyer receives over 20 e-mail marketing messages a week, up 32% over the past 4 years.