article thumbnail

Is Digital Marketing Worth It? Unveiling the ROI for Small Businesses

BuzzBoard

It allows small businesses to target specific demographics precisely, be it geographical location, interests, or online habits. Cost-effective marketing for small businesses also entails strategically utilizing various digital channels. One primary advantage of digital marketing is lead generation.

article thumbnail

25 Sales Resources That’ll Make Your Job (And Life) Easier

Sales Hacker

Input things like demographics, business details, and buyer habits, and even download a PDF of your persona and create as many variations as you’d like. Social selling is a lead-generation technique where salespeople communicate with prospects over social media rather than more traditional channels like email or phone.