Remove 2009 Remove Data Remove Demand Generation Remove Sales Enablement
article thumbnail

Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

Lead generation has matured immensely as a marketing discipline over the past decade, with more tools and data available than ever before. But this abundance demands a focused, strategic approach to lead generation that minimizes wasted spending and drives meaningful results.

Lead Gen 130
article thumbnail

How Does 2023 Go Down in Selling History? Mereo Principals Share These Reflections

Mereo

This pattern is similar to what we saw in the 2008 / 2009 recession. With an abundance of data available at their fingertips, sales and marketing teams found themselves struggling to filter through the vast amount of information generated by AI systems. When they did not have that clarity, they froze.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Tom Pisello: The ROI Guy: New TCO Calculator: EMC SMB Virtual.

The ROI Guy

Thursday, January 20, 2011 New TCO Calculator: EMC SMB Virtual Solutions Advisor EMC wanted a quick way for small / medium business IT executives and buyers to quantify how virtualized data center solutions could help drive capital cost savings, operations and application management savings and improved resiliency. Latest Research.

ROI 40
article thumbnail

170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

What is one a-ha moment you’ve had in your sales career? People buy from people – who can analyze big data. What is your best piece of career advice for women in sales? What is one a-ha moment you’ve had in your sales career? . #12 12 at Oracle (Start-up to $1B) and first woman sales and P&L leader.

Hiring 130
article thumbnail

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

For buyers, Interactive White Papers provide a fast and easy way to personalize specific data and messaging points in the white paper, enabling them to streamline their research and create more effective resources that can be shared within their organization. ► February (8) Boost Sales 10% with an Investment in Sales Enable.

ROI 49