The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. Survey results indicate that the most trusted sources of marketing content information through the buying lifecycle are industry analysts (cited by 31.4%

Buyer 53

Buyer Buying Cycle Marketing Case Study 53

The ROI Guy

MAY 6, 2010

New Customers in Q1 2010 Alinean has been selected to develop and power value-based sales and marketing campaigns for Wipro , PGI , CSC , CiRBA , MokaFive , Shoretel , Informatica and OfficeMax. Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Latest Research. Let the Good Times Roll?

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

Delicious Sales

MAY 2, 2012

Channels (799). Demand Generation (181). MORE >> Industry. 2010 (1988). Training (4995). Prospecting (4539). Tools (2872). Sales Management (2614). Software (1035). Customer Service (995). Inside Sales (849). Advertising (694). Selling Skills (528). Incentives (379). Outside Sales (81). Customer (6670).

Lead Rank 99

Lead Rank Leads360 Lead Scoring Top of Funnel 99

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Evidence of this shift can be found in IDC’s 2010 Customer Experience Survey.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

The ROI Guy

SEPTEMBER 28, 2010

Tuesday, September 28, 2010 Do White Papers Still Engage? New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? They do if they are Interactive!

ROI 49

ROI Social Media Vendor Buyer 49