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Increasing sales productivity – 7 steps to improving lead qualification

Sales Training Connection

Let’s assume you’re a sales manager and the VP of Sales has just suggested that something needs to be done about improving the effectiveness and efficiency of your sales team, ending with “seeing some results in 3 or 4 months would be great.”. Lead Qualification. What might you do?

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3 Steps to Fully Optimized B2B Prospect Development

Sales and Marketing Management

Issue Date: 2012-12-10. Teaser: B2B prospect development – the combination of lead generation, lead qualification, lead nurturing and lead hand-off to sales – is a critical element that many marketing and sales teams are failing. Author: Dan McDade. read more

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The Dangers of Using Cost per Lead as a Metric to Measure Marketing

Pointclear

Twice over the past two years I blogged about the dangers of using cost per lead as a metric to measure marketing. As a foundation, I published three blogs in 2012 in which I outlined three critical elements that impact B2B lead generation costs in the complex sale: 1. Send them 1,000 leads generated at a cost of $23.15

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4 Things to Consider Before You Buy Marketing Automation

Pointclear

To learn more about The Annuitas Group and their proprietary methodology, the Lead Management Framework™ , go to [link]. For many, the planning for 2012 starts next month, right after Labor Day. And, for many, the goal for 2012 will be to finally implement marketing automation. Well, we’re in the dog days of August.

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The Sales Methodology Blueprint: How To Choose The Right One For Your Business

Sales Hacker

The sales methodology is like a set of rules for how you sell your products or services to customers. You need to define your methodology before anything else, including the sales process. Otherwise, your sales process will be applied differently by each rep on the team. What is a Sales Methodology? Command of the Sale.

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The Ultimate Guide to Choosing a Winning Sales Methodology

Highspot

Enter sales methodologies. Businesses rely on sales methodologies to help their reps consistently deliver at every stage of the sales cycle. Here’s everything you’ll need to know to make the right choice: What is a sales methodology? Why do I need a sales methodology? Why do I need a sales methodology?

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Sales training: know the past – win the future

Sales Training Connection

Sales Training. In the last several years the world of sales has under gone significant changes. As a result, a sales person has to know more and know it at a higher level of competency than ever before. One of the consequences of these changes is a new set of demands on those that are responsible for sales training.