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The Biggest Mistake a Marketing Leader Can Make in 2013

SBI Growth

SBI’s CEO Greg Alexander, was recently quoted in Hubspot’s “ 20 Marketing Trends & Predictions for 2013 & Beyond ”. CEO’s are paying more attention to marketing’s contribution and are holding them accountable for revenue generation.”. However, marketing leaders don’t always know how to produce content.

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How Giving Money to Your CMO Will Save Your 2013

SBI Growth

This year is no different than years prior in that every VP of Sales is getting ready for the annual 2013 sales planning season. Your CMO will love you for it, and furthermore, you can now hold him accountable for delivering the number of opportunities down the funnel that you need to make your 2013 number. The answer: Marketing.

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How to Anticipate the Next Compelling Event of the Buyer Process

SBI Growth

Before 2013 starts, now is the time to identify Buyer compelling events. For new customers, build it into the Demand Generation phase. But you can give Sales the tools to quickly assess them. This tool helps identify events that motivate a Buyer. Are we ready to provide solutions when these events occur?

Buyer 293
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Should Marketing Have a Sales Quota?

SBI Growth

Sign up for our Make the Number Tour if you would like to see how your peers are allocating people, money and time in 2013. Here is a very practical tool that you can start using immediately. This tool will be discussed by an expert during our tour and an in-depth explanation on how to use it will be provided.

Quota 276
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Do you have the Right Marketing Team for Customer Acquisition?

SBI Growth

Few marketing teams of $100M+ companies are built for modern demand generation. B2B CMO’s are being asked to increase the impact of customer acquisition in 2013. Building World-class Lead Generation programs begins with assessing current state. This involves both demand generation best practices and Talent Management.

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A LeadGen Marketing Year in Review: Are you Keeping Pace?

SBI Growth

Pinpoint the areas that you need to improve your Marketing Strategy for in 2013. I successfully calculate an ROI on my Lead Generation program ? I have given my team the tools to write great content ? I am tracking the most important success metrics for lead generation ? Take this opportunity to identify areas of success.

Marketing 297
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SalesProCentral

Delicious Sales

Tools (2872). Demand Generation (181). MORE >> Tools. How To (4968). 2013 (4691). THE SALES HUNTER AUGUST 12, 2013 Is Your Sales Process Slow or Fast? Topics Major Topics. Sales (12918). Marketing (6398). Training (4995). Prospecting (4539). Sales Management (2614). Software (1035). ACT (1048).