SBI Growth
DECEMBER 12, 2012
SBI’s CEO Greg Alexander, was recently quoted in Hubspot’s “ 20 Marketing Trends & Predictions for 2013 & Beyond ”. CEO’s are paying more attention to marketing’s contribution and are holding them accountable for revenue generation.”. However, marketing leaders don’t always know how to produce content.
SBI Growth
SEPTEMBER 16, 2012
This year is no different than years prior in that every VP of Sales is getting ready for the annual 2013 sales planning season. Your CMO will love you for it, and furthermore, you can now hold him accountable for delivering the number of opportunities down the funnel that you need to make your 2013 number. The answer: Marketing.
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SBI Growth
NOVEMBER 11, 2012
The biggest impact to acquiring new customers in 2013 will be Direct Content Marketing. B2B Marketing teams are seeing fruit from their investment in content marketing to fuel Lead Generation efforts; 2-3x increase in the quantity of inbound leads. Demand Generation - Comprehensive View of Content Marketing.
SBI Growth
APRIL 3, 2013
Demand Generation campaigns. The creative campaigns need to offer value points of interest. The calls to action for the campaigns need to offer desirable content downloads. Traditional sales support literature. Email-ready tackable content. Get found’ inbound marketing. Quality website content. Nurture campaigns.
SBI Growth
AUGUST 8, 2012
Sign up for our Make the Number Tour if you would like to see how your peers are allocating people, money and time in 2013. This tool will be discussed by an expert during our tour and an in-depth explanation on how to use it will be provided. Determining Total Deals Required from Demand Generation.
SBI Growth
NOVEMBER 4, 2012
Before 2013 starts, now is the time to identify Buyer compelling events. For new customers, build it into the Demand Generation phase. Are we ready to provide solutions when these events occur? To know a Buyer’s compelling event is critical. Because this is the real reason the Buyer is buying.
SBI Growth
JANUARY 22, 2013
Few marketing teams of $100M+ companies are built for modern demand generation. B2B CMO’s are being asked to increase the impact of customer acquisition in 2013. Building World-class Lead Generation programs begins with assessing current state. This involves both demand generation best practices and Talent Management.
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