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Trend Spotting – 2013

The Pipeline

As we make our way back to work from time spent with family, friends and credit cards, we are about to besieged by a wave of articles, blog posts, tweets, and other sources touting the (new) trends for 2013. I have been approached by a half dozen or so outlets asking for my input. Trends by definition are short term: noun. style or vogue; 3.

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5 Marketing Trends That will Impact 2013

SBI Growth

From my point of view, three big trends will affect marketing planning in 2013. As we head into 2013, it is taking on new meaning. An important step to take for 2013 is to bring these together into a comprehensive digital marketing strategy that best connects with your customers. Look for nurture marketing to expand in 2013.

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Make 2013 a “No Excuse” Year

The Sales Hunter

A new year will soon begin and one resolution you need to make to yourself is to not make any excuses in 2013. Make 2013 the year it all comes together. Right now is the time to start organizing the key objectives of each quarter in 2013. You have a sense as to what will or will not happen in 2013.

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How To Ensure Success in 2013

The Sales Hunter

A quick way to help you achieve more sales success in 2013 is first by taking credit for everything you accomplished in 2012 and second by never forgetting all the success you had. As we start 2013 and move through the year, you’ll be reminded of the successes you had in 2012 and these will in turn help spur you to more success in 2013.

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4 Buyer Trends That Will Shake Marketing in 2013

SBI Growth

Let us look at four buyer trends bound to shake up marketing in 2013: 1. Without one in place for 2013, the probability of standing apart from the din of clicks will be remote. Since buyers are putting their own filtering tools in place, understanding how buyers want content today is not a luxury. Turn off the fire hose please!

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The Biggest Mistake a Marketing Leader Can Make in 2013

SBI Growth

SBI’s CEO Greg Alexander, was recently quoted in Hubspot’s “ 20 Marketing Trends & Predictions for 2013 & Beyond ”. Right now the biggest mistake a marketing leader can make in 2013 is to not invest in Content Marketing. Right now the biggest mistake a marketing leader can make in 2013 is to not invest in Content Marketing.

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How Giving Money to Your CMO Will Save Your 2013

SBI Growth

This year is no different than years prior in that every VP of Sales is getting ready for the annual 2013 sales planning season. Your CMO will love you for it, and furthermore, you can now hold him accountable for delivering the number of opportunities down the funnel that you need to make your 2013 number. The answer: Marketing.