article thumbnail

5 Marketing Trends That will Impact 2013

SBI Growth

Download this Marketing Plan Assessment Tool to rank your planning ideas across Impact & Ease of Execution.). From my point of view, three big trends will affect marketing planning in 2013. As we head into 2013, it is taking on new meaning. There has been a proliferation of tools and channels. Branding Resurges.

Trends 316
article thumbnail

4 Buyer Trends That Will Shake Marketing in 2013

SBI Growth

Let us look at four buyer trends bound to shake up marketing in 2013: 1. Without one in place for 2013, the probability of standing apart from the din of clicks will be remote. Since buyers are putting their own filtering tools in place, understanding how buyers want content today is not a luxury. Author: Tony Zambito.

Trends 330
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Biggest Mistake a Marketing Leader Can Make in 2013

SBI Growth

SBI’s CEO Greg Alexander, was recently quoted in Hubspot’s “ 20 Marketing Trends & Predictions for 2013 & Beyond ”. Right now the biggest mistake a marketing leader can make in 2013 is to not invest in Content Marketing. Right now the biggest mistake a marketing leader can make in 2013 is to not invest in Content Marketing.

article thumbnail

How Giving Money to Your CMO Will Save Your 2013

SBI Growth

This year is no different than years prior in that every VP of Sales is getting ready for the annual 2013 sales planning season. Your CMO will love you for it, and furthermore, you can now hold him accountable for delivering the number of opportunities down the funnel that you need to make your 2013 number. The answer: Marketing.

article thumbnail

Operationalize Personas to Meet Your 2013 Goals

SBI Growth

Do you want to increase sales and meet your 2013 goals? During project meetings focus your thoughts on how to operationalize the personas. How do I enable sales managers to reinforce the use of the persona? What changes do I need to make to our CRM or Sales Force Administration Tools? Hey, Sales Operations leaders.

Meeting 288
article thumbnail

Maximize Your "B Player" Sales Talent in 2013

SBI Growth

By now, HR and Sales leaders have solidified their common 2013 goals. Also, take advantage of a downloadable tool to make the most of your human capital. For more details on how to grade talent, refer to Topgrading for Sales.) They have a deep understanding of how to get things done. Next Steps and a Tool.

Maximizer 282
article thumbnail

How CEOs Can Help Sales Managers Beat the # in 2013

SBI Growth

This post is about how CEOs should invest in sales managers to improve revenue growth in 2013. If you are considering sending your sales managers to training seminars in 2013, keep your money. They may learn some generic tips, but not how to teach their reps to work through the bottlenecks of one of your deals.