Sales and Marketing Management

FEBRUARY 8, 2021

As B2B companies continue to expand their digital marketing efforts, they can cull lessons from the B2C clashes like that between Airbnb and Vrbo. In the B2B world, you need to adopt the methods that the B2C people use in a different way, and that’s not going to be natural,” Westerman told SMM in a telephone interview.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Sales Training Connection

JUNE 23, 2014

B2C-inspired customer expectations. A proliferating set of easy-to-use, free, and relevant tools has created the expectation that B2B products and solutions meet the same bar. A proliferating set of easy-to-use, free, and relevant tools has created the expectation that B2B products and solutions meet the same bar.

Lead Rank 108

Lead Rank Decision Maker B2C Trends 108

Tenfold

SEPTEMBER 19, 2017

B2C does not need that one to many approach, so I would argue that social selling is more appropriate to B2B for that reason.” Their competitors have a competitive advantage in that they are using communication channels that their new customer – the new digital buyer – is using and meeting them in the platform where they are active.

Social Selling 71

Social Selling Enterprise Enterprise Social Media 71

SBI

DECEMBER 17, 2019

First step: Pick the right social media channels. A big mistake many businesses make is trying to implement social selling on the wrong channels. Considering that social selling takes time and a lot of effort, you need to do it on the right social media channels. And this is supported by the 2014 Edelman trust barometer.

Social Media 103

Social Media Social Selling Media Influencer 103

Sales Hacker

OCTOBER 7, 2021

Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel. The world of sales is awesome and can lead you to see many places, you control your earnings, and always be learning new leading edge tools/apps/programs etc.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130