Digital Marketing Takes Center Stage
Sales and Marketing Management
FEBRUARY 8, 2021
Many B2B manufacturers still deploy a “catalog approach” to sales, with inside reps relying on frequent touches with prospects and customers to close deals. We need to rethink what that person’s role is if so much more is moving through a digital channel. You may do it in pieces, but it’s more than just buying digital tools.
Let's personalize your content