Stop Neglecting Your Most Valuable Sales Channel [Q2 Referral Selling Insights]
No More Cold Calling
JUNE 29, 2023
Your most neglected sales channel is your existing client base. In the summer of 2015, I got an urgent call from Barry, a colleague who was working with Dr. Stephen Timme and Finlistics on their sales strategy. One insurance broker, attorney, banker, or consultant? Barry said: “They were just about to hire someone to cold call.
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