Zoominfo

APRIL 20, 2022

In 2015, they found that 70% of B2B marketing organizations reported the amount of pipeline they sourced as a KPI. For example, lead-to-close conversion rate measures the average percentage of leads that end up becoming customers. Data from Forrester Research shows how rapidly marketing metrics are changing. Everyone’s happy.”

Account Based Marketing 130

Account Based Marketing Marketing Lead Rank Top of Funnel 130

Tony Hughes

OCTOBER 16, 2018

2015 will see the dawn of the rise of "LinkedIn Centers" to steadily replace traditional B2B marketing activities for demand generation and phone based telemarketing for lead generation (in-house or outsourced). They become part of the conversation building credibility and precious trust. This Social 3.0

Social Selling 83

Social Selling LinkedIn Ideal Customer Profile Top of Funnel 83

The ROI Guy

AUGUST 12, 2015

Most organizations spend a significant portion of their marketing budget on creating content to fuel demand generation programs, and to arm sales reps to have better conversations and engagements. Unfortunately, the majority of this content spend is currently wasted.

Demand Generation Agencies 88

Demand Generation Agencies Demand Generation Targets Demand Generation Survey 88

Pointclear

AUGUST 18, 2015

When they start falling short on conversions or missing revenue, they simply treat the symptoms of a misaligned or broken lead-to-revenue process—more leads, more sales people, more technology. Think about all you’ve done in 2015 to improve sales and grow revenue: Launched a new website. Invested in content generation.

Lead Rank 100

Lead Rank Lead Scoring Revenue Leads 100

Corporate Visions

NOVEMBER 7, 2019

In 2015, an average of 5.4 While this seems like a reasonable and responsible premise at first blush, you can see how crafting, learning, and delivering customized conversations to nearly six different people with varying roles and responsibilities quickly becomes unmanageable. Here’s why. And it gets worse.

Buyer Persona 100

Buyer Persona Buyer Decision Maker Demand Generation Agencies 100

Pointclear

OCTOBER 6, 2015

First, here’s the question we’ve been asking our experts: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. It's not a distraction.

Account Based Marketing 100

Account Based Marketing Lead Generation Lead Rank Account 100

Pointclear

JULY 7, 2015

My question to you and top industry experts is this: As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status quo killing results? 1 SiriusDecisions’ Research Brief – Demand Creation: Planning Assumptions for 2015. Here’s an example: I am Joe Schmo at ACME Co.,

Lead Rank 100

Lead Rank Lead Scoring Ideal Customer Profile Sales Qualified Lead 100