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How B2B Buyers Search for Tech Solutions

Tenfold

There have been several studies on today’s buyer behavior, and one stand-out commonality is that B2B buyers go online first before reaching out to a sales team (if ever they do). According to the CEB study, you only get a 12 percent mindshare (public awareness) for each typical buyer who goes through the buyer’s journey.

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How to Generate Revenue with Interactive Content

Highspot

A study from Microsoft points out that the average attention span of consumers is about eight seconds. The CMI/Ion Interactive study indicates this format had the highest growth in usage from 2016 to 2017. Ask yourself: What will prospects look for? In marketing, a reward is a way to get your prospects “in.”

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

B2B is H2H – human to human – and most women can leverage these powerful skills to create lasting connections with prospects, personalize value, and create customers for life. Your sales process and making it easy for prospects to buy makes a huge difference and can beat out a “better” product on paper.

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