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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

Go-to-market plays : Cross-sell campaigns, account-based marketing campaigns, and demand generation campaigns. Other key data includes accurate contact information for top prospects and buying signals from potential customers interested in a product.

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4 Powerful Forces That Drive B2B Purchasing Behavior

Sales and Marketing Management

You’re working through the sales process with a prospect, and all of a sudden a competitor you’ve never heard of surfaces and you’ve lost the deal. The first two forces – dissatisfaction with the current solution and the pull of an alternative – are standard demand generation catalysts. Confused, you check out their site.

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

Go-to-market plays : Cross-sell campaigns, account-based marketing campaigns, and demand generation campaigns. Other key data includes accurate contact information for top prospects and buying signals from potential customers interested in a product.

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The Why, What & How of a Lead-to-Revenue Assessment, Part 1 - The Why & What

Pointclear

Marketing and sales leadership can use the assessment to determine the stages of the buyer’s journey where prospects disengage and disappear. It is a deep dive into key areas of your process: Lead and demand generation. It delivers a diagnosis and a plan of treatment to improve the health and performance of the lead lifecycle.

Lead Rank 100
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The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How

Pointclear

I challenged marketing and sales leadership involved in 2016 planning to pause and consider conducting the assessment before making any decisions for next year. These include: Lead and demand generation: How are we attracting and engaging the target audience in building a consistent flow of prospective buyers?

Lead Rank 100
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Kyle Porter Shares How SalesLoft Does Sales Development

SalesLoft

Welcome to Day 2 Rainmaker 2016! In our organization, the Outbound SDR team reports to the Director of Sales Development, and the Inbound SDR team reports to the VP of Marketing and Demand Generation. The one and only conference 100% dedicated to sales development is well underway. Well folks, here it is. 39% Inbound.

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Prognostications And Wild Ass Guesses For 2015

Partners in Excellence

Demand Generation/Lead Gen/Content Marketing/Nurturing. This is my prognostication, these will be the critical issues facing sales and marketing professionals in 2016. I remember participating in a “Prospecting Scavenger Hunt” in 1985. Sales Process/Methodology. Systems/Processes/Tools. Recruiting/Onboarding.

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