2016 Demand Generation Marketing Prospecting 
Zoominfo
AUGUST 31, 2020
Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.
Zoominfo
AUGUST 31, 2020
Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.
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Sales and Marketing Management
APRIL 24, 2017
Author: Andrea Hill, manager of innovation strategy, ReadyTalk It’s happened to all of us in sales and marketing. You’re working through the sales process with a prospect, and all of a sudden a competitor you’ve never heard of surfaces and you’ve lost the deal. Confused, you check out their site. Customers Don’t Care.
Pointclear
AUGUST 18, 2015
In today’s B2B companies, marketing and sales alignment is critical to success. Unfortunately, few B2B organizations focus on creating, implementing and executing a defined marketing and sales process. Unfortunately, few B2B organizations focus on creating, implementing and executing a defined marketing and sales process.
Pointclear
AUGUST 20, 2015
I challenged marketing and sales leadership involved in 2016 planning to pause and consider conducting the assessment before making any decisions for next year. These include: Lead and demand generation: How are we attracting and engaging the target audience in building a consistent flow of prospective buyers?
Highspot
AUGUST 18, 2020
Experienced marketers also know that, if you want to attract audience attention, you need to leverage a comprehensive content marketing strategy. One of the best ways to boost your content marketing strategy is to use interactive content , which can help increase generation and, in turn, revenue.
DiscoverOrg Sales
JUNE 15, 2018
At that same time in 2016, DiscoverOrg was going through a growth spurt. I think about this idea of “training” a lot when I talk to VPs of Sales and VPs of Marketing who tell me that they are just going to rely on their Rolodexes and their CEOs network because “cold calling is dead,” and people don’t answer their phones anymore.
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