Sales Hacker

AUGUST 28, 2018

How and when do buyers want to engage with providers of goods and services, and are there unique preferences for B2B vs. B2C purchase scenarios? Still Thinking B2B vs. B2C? In 2018, this is the experience of an overwhelming number of B2B buyers. Still Thinking B2B vs. B2C? Is Anybody Home? Top 3 Key Takeaways.

Buyer 79

Buyer B2B B2C Survey 79

Chili Piper

NOVEMBER 21, 2018

This matters because B2B companies and products (especially SaaS) typically have bigger differentiators between their competitors compared to B2C, which means B2C customers can more easily and quickly find a viable solution somewhere else if not called soon enough. Lastly, there is an incentive for sales reps to take their time.

Lead Rank 80

Lead Rank Lead Scoring B2B Leads 80

Partners in Excellence

JUNE 5, 2019

It appeared in HBR in November, 2018, I keep coming back to it–something about it is disturbing to me. Let me dive in, with the disclaimer, much of what Brian addresses is B2C, though at the end of the article he bridges B2B. Recently, I reread an article by Brian Halligan, Replacing The Sales Funnel With The Sales Flywheel.

Top of Funnel 90

Top of Funnel Funnel Lead Rank Commission 90

Close.io

AUGUST 30, 2019

Give them the right incentives to keep using your product. Keep in mind that 39% of mid-sized companies changed their app stack between 2017-2018. This contradicts, of course, with the fact that customer acquisition cost (CAC) is up 50% in the last five years across B2B and B2C. Image source: Blissfully.

Top of Funnel 90

Top of Funnel Lead Rank Marketing Sales Qualified Lead 90

Sales Hacker

DECEMBER 8, 2017

The race to the 2017 finish line is in full throttle – While last minute closed deals are still trickling in, B2B organizations are researching how to shape next year’s sales strategy to align with the top sales trends that are expected to emerge in 2018. Top 2018 Sales Trends & Predictions – Strategic Headlines.

Trends 96

Trends Outsourcing Services Top of Funnel Account Based Marketing 96

SBI

NOVEMBER 7, 2019

To continue to engage buyers during a time when B2B and B2C buyer demands are converging at a rapid pace, personalized, relevant content has. Sales Incentives. This State of Conversation Intelligence report is based on data gathered from more than 1M sales calls during Q4 2018 and analyzed using Chorus’. Conversica, Inc.,

Top of Funnel 52

Top of Funnel Ideal Customer Profile Webinar Metrics Customer 52