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GTM-Ready Data: the Backbone of B2B Generative AI

Zoominfo

While it’s undeniable that generative AI is already changing how businesses engage with the world, sales and marketing leaders are quickly realizing that AI alone isn’t the solution to all their problems. Chorus records, transcribes, and analyzes video and phone calls to harvest key GTM insights. Today, the problem has been reversed.

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Programmatic Buying and Its Influence on Mobile Marketing

Connext Digital

This includes the digital marketing industry, particularly mobile marketing. With so many tools to manage just so you can boost your brand’s digital footprint, the introduction of automation in mobile marketing was a welcomed improvement. will go programmatic by 2020. What is Programmatic Buying? Real-time tracking.

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Allego and Seismic Form Strategic Partnership to Optimize Sales Readiness with Personalized Content, Learning and Collaboration, All in One Place

SBI

New integration between market leaders delivers the benefits of Allego’s sales learning and readiness platform with Seismic’s advanced sales enablement solution. Allego and Seismic Form Strategic Partnership to Optimize Sales Readiness with Personalized Content, Learning and Collaboration, All in One Place. Rowe Price. Needham, Mass.