Pick The Right Plays: Using the Go-To-Market Framework
Zoominfo
AUGUST 31, 2020
Go-to-market plays : Upsell campaigns, Net Promoter Score campaigns, customer referral campaigns, loyalty program rollouts, and automated customer service surveys. In March 2020, TentCraft — a company that manufactures custom tents for events like festivals and concerts — got hit hard by the spreading pandemic. Market Expansion.
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