Appbuddy

OCTOBER 2, 2020

To color this conversation, though, it’s important to note open rates are generally equal to last year, which doesn’t mean people are simply done with email in 2020. Knowing what you know about this year’s holiday sales cycle, it’s probably a good idea to watch the whole thing. Open rates are down. However, keep two things in mind.

Everest 52

Everest Webinar Metrics Sales Cycle Competition 52

Appbuddy

JANUARY 12, 2021

In our recent “Next Big Thing” webinar we brought together a cross section of Validity’s community—email marketing, data quality, and sales performance— to review the events of 2020 and preview 2021. eFocus Marketing’s Kate Barrett described how McDonalds used an email carousel to view the full range of Happy Meal toys.

Loyalty 52

Loyalty Customer Scale Webinar Metrics 52

Appbuddy

DECEMBER 1, 2020

For many, 2020 has been one of the most challenging years ever, and that includes for email marketing. Artificial Intelligence (AI): AI has been driving spam filtering and fraud prevention solutions for a while now, but 2020 encouraged an explosion in other applications.

Scale 52

Scale Face-to-face Travel Channels 52