Appbuddy

JUNE 24, 2021

Email budgets benefitted in 2020 as spending was diverted from non-digital channels and they now represent over 20% of total marketing budgets. His memorable response was that email is every marketer’s Swiss Army knife, providing multi-tool capabilities for eCRM effectiveness. We asked Alex what he likes about email.

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Appbuddy

DECEMBER 4, 2020

We couldn’t just ask our viewers to sift through every webcast to get the information they were looking for, so we created DISRUPTION: How the 2020 Pandemic Changed Email eBook. Greg and Guy outline some exciting tools you’ll want to have on your radar. The post 2020 State of Email Live…Wrapped! What are they?

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Appbuddy

OCTOBER 2, 2020

To color this conversation, though, it’s important to note open rates are generally equal to last year, which doesn’t mean people are simply done with email in 2020. Open rates are down. However, keep two things in mind. First, this deep drop in engagement indicates there is certainly some email fatigue going on.

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Appbuddy

JULY 12, 2021

We provide the tools you need to manage both DMARC and BIMI within our Everest platform. With Everest, you’re able to generate your BIMI record, host your BIMI SVG image, and preview your message at BIMI-enabled inboxes. We have lots of resources to help you through the implementation process.

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Appbuddy

JANUARY 12, 2021

In our recent “Next Big Thing” webinar we brought together a cross section of Validity’s community—email marketing, data quality, and sales performance— to review the events of 2020 and preview 2021. eFocus Marketing’s Kate Barrett described how McDonalds used an email carousel to view the full range of Happy Meal toys.

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Appbuddy

OCTOBER 22, 2020

While we would have loved to see all your illustrious faces at an in-person event, 2020 still has other plans for us. Even if you’re feeling confident in your email marketing campaigns or have plans to make 2021 the best year ever, the energy and motivation provided by just 90 minutes are exactly what we need as we close out 2020.

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Email Marketing Face-to-face Policies Banking 52

Appbuddy

DECEMBER 1, 2020

For many, 2020 has been one of the most challenging years ever, and that includes for email marketing. Artificial Intelligence (AI): AI has been driving spam filtering and fraud prevention solutions for a while now, but 2020 encouraged an explosion in other applications.

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