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How Does 2023 Go Down in Selling History? Mereo Principals Share These Reflections

Mereo

Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024 performance. In 2023 we certainly saw some softness in B2B purchasing. Some initiatives were cut altogether, while others were paused until later in 2023 or even 2024.

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Data 101: How to Plan Your Most Efficient B2SMB Go-To-Market Motions

BuzzBoard

And our 2023 B2B SaaS GTM Outlook survey combined with day-to-day analysis further validates that streamlined data strategies and cost-efficient moves are necessary for revenue generation during economic contractions. At BuzzBoard we dig deeper to keep up with the revolving and evolving market situations. Here’s more!

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Data 101: How to Plan Your Most Efficient B2SMB Go-To-Market Motions

BuzzBoard

And our 2023 B2B SaaS GTM Outlook survey combined with day-to-day analysis further validates that streamlined data strategies and cost-efficient moves are necessary for revenue generation during economic contractions. At BuzzBoard we dig deeper to keep up with the revolving and evolving market situations. Here’s more!

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Data Paves the Path for Marketing Innovation and Automation

BuzzBoard

Out of the marketing organizations Salesforce surveyed, 90% use CRM systems, 89% B2B and B2B2C operate through Account-Based Marketing (ABM) platforms, and 62% have vested in AI. BuzzBoard’s proprietary SMB signal stack and category classification system unlocks deep account intelligence on 30+ million SMBs, with over 6,400 signals per SMB.

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Data Paves the Path for Marketing Innovation and Automation

BuzzBoard

Out of the marketing organizations Salesforce surveyed, 90% use CRM systems, 89% B2B and B2B2C operate through Account-Based Marketing (ABM) platforms, and 62% have vested in AI. BuzzBoard’s proprietary SMB signal stack and category classification system unlocks deep account intelligence on 30+ million SMBs, with over 6,400 signals per SMB.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

Even if your sales team isn’t split up exactly like this, giving certain salespeople instructions on which specific part of the B2B lead generation process they’re responsible for is beneficial to creating a steady pipeline and keeping leads flowing. Once your page is built, the name of the game is optimization.

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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

Don’t miss these upcoming digital live events: Using AI to Coach Your Sales Team or Yourself – March 6 at 11am PST / 2pm EST. Register Here How to Build and Execute a Signal-Based Sales System – March 8 at 10am PST / 1pm EST. Register Here More for your eyeballs: Our mission at GTMnow is simple: to help you grow your company and career.

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