The Pros and Cons of BDRs in B2B Sales and Marketing
Janek Performance Group
APRIL 17, 2024
Support is down (76% in 2022, 64% in 2023, and only 58% in 2024). Further, guiding prospects through the early stages of the buyer’s journey makes them essential to brand perception. In addition, BDRs play a crucial role in account growth by building and deepening relationships within existing accounts.
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