Evaluating Your Business Development Strategy
Janek Performance Group
APRIL 2, 2024
Of course, these should include a mix of channels and be spaced over time. The value of a customer is not only the amount an account brings in. What an account brings in must be seen in relation to its cost. Closely related is the Customer Lifetime Value. Also, the average number of touches per lead is now 8 to 12.
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