The Spiff Blog

OCTOBER 19, 2023

Believe it or not, the new year is right around the corner– and that means it’s time to plan your sales compensation strategy for 2024. But, in this era of constantly shifting market conditions, it can be difficult to know what changes will best set your sales organization on the path towards success.

Compensation 83

Compensation Incentives Incentive Commission 83

Sales Hacker

SEPTEMBER 29, 2023

Based on an annual Gartner report on CMO spend for 2023, 71% said that they lack the budget to fully execute their strategies in 2023, predicting that it will remain as restrictive in 2024. Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels.

Top of Funnel 100

Top of Funnel Marketing Ideal Customer Profile Channels 100

Sales Hacker

JANUARY 30, 2024

Only one month into 2024, we’re already seeing a significant shift in the marketing metrics world. MQLs aren’t created equal Depending on the channel or entry point, MQLs convert to pipeline at vastly different rates. Similarly, direct traffic and paid social channels yield significantly different outcomes. The result?

Lead Rank 90

Lead Rank Marketing Qualified Lead Pipeline Top of Funnel 90

SalesFuel

MARCH 4, 2024

According to a report by 5WPR , more consumers are ready to spend more on electronics/technology, health and wellness, travel and experiences, dining out, beauty, and personal care in 2024 compared to 2023. And your client should utilize digital marketing content to help drive sales for their own brand. What does it mean?

Ideal Customer Profile 59

Ideal Customer Profile Marketing Hiring Consumer 59

Lead411

DECEMBER 2, 2023

7 Strategies to Help You Nurture Warm Leads in Sales ​​ For every business owner, it’s an eye opener how many leads, even warm leads, never turn into customers. All you have to do is nurture the existing ones, build trust and anticipation, and eventually get sales from them. In fact, 80% of them don’t! How to generate warm leads?

Lead Rank 52

Lead Rank Lead Scoring Leads Marketing Qualified Lead 52

Nutshell

SEPTEMBER 28, 2020

87% of video marketers assert their videos have increased traffic to their website, and 80% of video marketers claim their videos have directly increased sales. 16 sales process templates for B2B pipelines. 59% of marketers get more ROI from email marketing than any other channel. That’s because videos get results. Videos work.

Paid Content 71

Paid Content Marketing Strategy Lead Rank 71