The Pros and Cons of BDRs in B2B Sales and Marketing
Janek Performance Group
APRIL 17, 2024
Support is down (76% in 2022, 64% in 2023, and only 58% in 2024). They then leverage research tools and market insights to pinpoint promising opportunities. Further, they can seek and establish connections with new contacts and introduce them to your products and services. 76% percent of BDRs report to sales over marketing.
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