Sales and Marketing Management

MAY 14, 2018

Does it include a focus on account-based marketing (ABM), a topic with a lot of buzz today? InsideView just published a study of over 500 B2B sales and marketing professionals with new insight on go-to-market (GTM) maturity, a topic of growing interest for many business leaders.

Ideal Customer Profile 204

Ideal Customer Profile Account Based Marketing InsideView Lead Rank 204

Mereo

NOVEMBER 15, 2023

2) THE GRAYING OF LINES BETWEEN SALES AND MARKETING RESPONSIBILITIES Many sophisticated B2B organizations are seeing their sales and marketing responsibilities blurring and overlapping. Do they align to a market program or a selling territory?

Lead Rank 41

Lead Rank Marketing Commission Retention 41

Zoominfo

JANUARY 5, 2023

A few years ago, companies looking to expand into new markets and territories might see a big budget as the surest sign of a serious campaign. At ZoomInfo, our demand generation team engages hundreds of thousands of global customers and prospects every month using our MarketingOS platform. Find out how today.

Cost per Lead 130

Cost per Lead Demand Generation Demand Generation Targets Lead Rank 130

DiscoverOrg Sales

FEBRUARY 13, 2019

That’s just one example of how you can use multiple data points to launch more effective marketing campaigns. Location data for marketing campaigns. These were super high-value contacts for us that had a high likelihood to already be in the area for Dreamforce. get more strategic about the timing of email sends.

Ideal Customer Profile 202

Ideal Customer Profile Data Scale Marketing 202

Emissary

NOVEMBER 4, 2021

Vertical marketing best practice #4. The next vertical marketing best practice has to do with breadth. Most vertical marketing strategies start with content for demand generation and SEO activities. The best tech marketers take it even further and extend vertical approaches across their major marketing initiatives.

Marketing 52

Marketing Strategy Collateral Case Study 52

Zoominfo

MARCH 21, 2023

With all the appropriate contact data on hand, sales reps can approach accounts proactively. Account-based marketing (ABM) gets much more personalized too, providing sales with the necessary aircover for a smoother conversation. Visit zoominfo.com/operations to learn more.

Demand Generation Targets 130

Demand Generation Targets Ideal Customer Profile Scale Lead Rank 130

Sales Hacker Training

NOVEMBER 21, 2022

Terminus Terminus is an account-based marketing software that enables marketing and sales teams to run account-based marketing at scale. Some of their most useful features are campaigns for demand generation and sales acceleration.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52