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5 Ways to Improve Customer Retention With Storytelling

Zoominfo

Example: Pretend your company sells gym apparel— which means you have a lot of competitors. You create a video advertisement featuring a man and woman shopping for workout clothes online. They know what tangible objectives they can achieve by purchasing them. Now, let’s take this example one step further.

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Unpacking the Layers of a Successful Customer Acquisition Strategy

Pipeliner

It can include advertising and social media to search engine optimization (SEO) and pay-per-click (PPC) campaigns. Great customer acquisition marketing begins with clear goals and objectives that you can quantify. Customer acquisition costs include all marketing expenses such as advertising and sales efforts.