Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You
Sales Hacker
MARCH 1, 2024
On owned media, digital advertising was once the name of the game. However, the next generation of marketing emphasizes the importance of media that’s owned, not just earned. Here are a few benefit sticking points: Owned media can be measured by subscriptions. The B2B playbook is changing. So, owned media. What is it?
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