Product Management University
OCTOBER 12, 2021
There’s absolutely zero benefit in duplicating product management’s depth of product knowledge in product marketing. Shifting the focus from user problems and benefits to business outcomes not only communicates greater value, it makes your value story (and differentiation) easier to communicate in the language of the customer.
Product Management University
JANUARY 10, 2024
Sure, we were still going to create marketing materials, sales tools, demand generation activities, feed content to corporate marketing and do a lot of product positioning training in the field. But the dialog we would wrap around our products would be completely different than problems-features-benefits.
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The Pipeline
MARCH 9, 2011
It is all well and good to have a process, but the benefits are in the execution. A direct and tangible benefit of adhering to a well defined and communicated process (and remember communication includes listening), is that it drives mutual accountability between reps and managers, sales and other departments, and among sales reps.
SBI
AUGUST 30, 2018
We all know how difficult demand generation is in the current status quo in which GDPR has put restrictions on email marketing, and email open rates have gone down significantly. In addition to the workshops, Strikedeck delivers training sessions to the end users. NANCY: WHO BENEFITS MOST FROM YOUR SOLUTION?
Sales Hacker
MARCH 1, 2024
When the conference was successful, they expanded the concept across different channels, developing content, launching a podcast, and hosting live workshops and virtual events. Here are a few benefit sticking points: Owned media can be measured by subscriptions.
The Pipeline
JANUARY 17, 2012
The advantage is that you have experts in the field researching specific areas of interest, and delivering valuable resources you can use, thereby saving you time and effort, and allow to utilize and benefit from those resources. Demand Generation. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling.
Highspot
AUGUST 27, 2020
But the concept of asset atomization can also be applied to other demand generation materials — allowing you to maximize the lifespan of every asset you create. Consider scheduling a weekly workshop or office hours for your community — this will allow more people to participate without diluting its purpose.
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