The Sales Hunter

OCTOBER 17, 2013

“Push” marketing is focused around loading up the channel, advertising heavily and trying to convince the customer to buy. (Yes, I know the true marketing definitions of these are much more complex. I’m just trying to be simple in the context of this blog.). ” Sales Motivation Blog.

Strategy 241

Strategy Cold Calling Consultative Selling Margin 241

The Sales Hunter

AUGUST 2, 2016

Is it advertising that’s needed to create customers or is it marketing? Does it matter? Matt Heinz and his team at Heinz Marketing have put together a great book on the subject, and you can get an electronic copy of Full Funnel Marketing for free! I’ve known Matt for several years and I am a big fan […].

Advertising 100

Advertising Advertising Top of Funnel Funnel 100

The Sales Hunter

OCTOBER 1, 2012

This obviously can require a huge advertising budget, which makes it a bad strategy for most companies. A better approach I like is if you’re going to sell against pain or risk but the value to the customer is minimal, then only use risk or pain as a secondary benefit. ” Sales Motivation Blog.

Strategy 176

Strategy Advertising Advertising Benefit 176

Delicious Sales

MAY 2, 2012

Advertising (694). Selling Skills (528). Advertising (694). Blog (5972). ” ” Sales Motivation Blog. . Marketing (6398). Training (4995). Prospecting (4539). Tools (2872). Sales Management (2614). Software (1035). Customer Service (995). Inside Sales (849). Channels (799). Incentives (379).

Lead Rank 99

Lead Rank Leads360 Lead Scoring Top of Funnel 99

The Sales Hunter

NOVEMBER 12, 2012

These sites were to disrupt the way people advertise and were seen as catalysts for giving control of pricing to the consumer. Groupon and dozens of other coupon sites, including LivingSocial, were all the rage just a short time ago. Gee, something happened on the way to the prom.

Discount 215

Discount Advertising Advertising Competition 215