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Do You Sell Using a “Push” or “Pull” Strategy?

The Sales Hunter

“Push” marketing is focused around loading up the channel, advertising heavily and trying to convince the customer to buy. (Yes, I know the true marketing definitions of these are much more complex. I’m just trying to be simple in the context of this blog.). ” Sales Motivation Blog.

Strategy 241
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Full-Funnel Marketing: Is it Advertising or Marketing? The Challenge of Creating Awareness in a Noisy World.

The Sales Hunter

Is it advertising that’s needed to create customers or is it marketing? Does it matter? Matt Heinz and his team at Heinz Marketing have put together a great book on the subject, and you can get an electronic copy of Full Funnel Marketing for free! I’ve known Matt for several years and I am a big fan […].

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Go Have Fun Disrupting Something

The Sales Hunter

Recently, I was reviewing a chart detailing the cliff the newspaper industry has gone off with advertising. ” Sales Motivation Blog. Blog Consultative Selling Sales Motivation sales motivation' People who disrupt things simply have more fun than those who have disruption happen to them.

Energy 206
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Permission-Based Selling: What It Is & Why It's Valuable

Hubspot Sales

It could be something as explicit as a prospect providing their contact information for a free consultation advertised on a company's website — or it could be something a bit more subtle, like a prospect having both an established relationship with someone within a company and a demonstrated need for the kind of product that company sells.

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Apple iPad vs. Microsoft Surface… But I’m #3! Can I Still Win?

The Sales Hunter

Salespeople are quick to say how they could be more successful if they only had great advertising supporting them. Cry all you want, but using advertising as a reason for your success or failure does not make you a great salesperson. Let the big boys advertise all they want. ” Sales Motivation Blog.

Microsoft 161
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Basic Strategies for Small Business Marketing

criteria for success

These are great places to make connections and start advertising your products. You will walk away with a game plan for moving these new leads down the pipeline using consultative selling and other smart selling strategies. A blog with one post every six months is probably worse than no blog at all.

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Is Selling Pain or Risk a Good Sales Strategy?

The Sales Hunter

This obviously can require a huge advertising budget, which makes it a bad strategy for most companies. A better approach I like is if you’re going to sell against pain or risk but the value to the customer is minimal, then only use risk or pain as a secondary benefit. ” Sales Motivation Blog.

Strategy 176