Zoominfo

SEPTEMBER 3, 2020

Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. B2B business is also solution-based instead of problem-based (compare household cleaning commercials to an industrial cleaning advertisement). What are the Benefits of Email Automation?

Prospecting 262

Prospecting Scale Lead Nurturing Campaigns 262

Velocify

JANUARY 1, 2018

In the new purchase-driven market fueled by digital mortgage trends and fierce competition, lenders must adapt to longer buying cycles and continually optimize their strategies based on borrower needs and expectations. Mortgage Tip #1: Adapt to a Longer Sales Cycle. Rachel has a B.A.

Marketing 40

Marketing How To Scale Buying Cycle 40

SugarCRM

JANUARY 13, 2022

Your customers expect the best across every touchpoint of the buying cycle, from personalization to support channels. Maybe you’re a business owner still skeptical about spending on CX over things like product development or advertising. And if your business doesn’t provide it, they’ll find a competitor that will.

ROI 26

ROI Customer Loyalty Churn 26