The B2B Marketer’s Guide to Measuring Social Media ROI
Zoominfo
AUGUST 14, 2018
One of the biggest mistakes B2B marketers make is not having a specific goal at the outset of a social campaign. Like any other campaign, if you don’t understand the metrics that indicate success, how do you know when you’ve achieved it? With your team, establish clear and measurable goals for your social campaigns.
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