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A New Tool to Drive B2B Leads from LinkedIn

SBI Growth

B2B Marketers have tested many forms of social advertising. Marketing leaders must challenge past assumptions of how to leverage social advertising opportunities. Now there is a new tool to satisfy this need. At the end, I’ll provide a tool to help your team leverage LinkedIn sponsored updates.

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What is Cost Per Lead & Why You Should Be Using It

LeadBoxer

Advertising and marketing campaigns are key to finding new customers for your business, but how do you know if those campaigns are working effectively? Luckily, there’s an easy way to measure how cost-effective your campaigns are. CPL is only one of many metrics that digital marketers often look at.

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Search Ads Tactics to Compete With Bigger Brand

LeadFuze

CPMcost per thousand impressions. CTR – Click-through rate, how often are people clicking your ads ? CPCcost per click, how much are you paying per click? Conversion Rate – Are those clicks converting? You might just not know it.

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Social Media Services: Empowering Small Business Success

SocialSellinator

Small businesses can benefit from professional social media services such as strategy development, content creation and management, community building and engagement, social media advertising, and analytics and reporting. These services often include offerings such as sprout social, which is a popular tool for social media management.

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I cut our Facebook spend from $20,000 to zero and nothing tragic happened

Nutshell

Sales from traffic and trials generated by Facebook advertising campaigns, considering what we were spending, were bizarrely absent. Brass tacks…Facebook CPC and CPM campaigns were driving trials. Really, for any advertisers. The above chart makes a couple things clear. Bottom line, AdWords is performing well.

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